Marketing Strategies Coursework Example | Topics and Well Written Essays - 10000 words

Marketing Strategies - Coursework Example Internet selling through websites and portals has broken all limits and definition of a domiciled corporation. Now corporations are not only selling to foreign nationals over the internet but are also actually relocating their production facilities in search of overseas markets. Since 1990s the concept of globalization has brought in revolution in the manner we trade internationally. Retailing is the nearest link to the consumer and has a direct role in accessing various products and services to the final consumer. If the menu of products and services offered to the customer is wide enough to be exhaustive and is offered at competitive prices in convenience settings then the retailer has achieved a major part of his marketing strategy objective. However marketing strategy is not just limited to reaching the consumers their preferred goods and services at a competitive rate; the obverse side of the marketing strategy coin has a distinct profit objective translated in the form of product specific margins at marketing strategy level and which goes on to merge in the overall accounting profit for the retailer once entire operations are counted in. All other objectives are subservient to this objective. In pursuance of this objective a retailer has to reckon in the entire line of distribution that precedes the arrival of products in his store and manage logistics so as to ensure ready availability of all products and services. As some researchers on retailing opine "While coping with the short-term uncertainties, retailers should set their sights on long term prospects to prepare themselves for the opportunities and challenges aheadThe three attributes that mainly rule the retail market are consumer, technology and innovation. It is the prime responsibility of retailers to understand, anticipate and cater to the needs of the consumersThe supply from the retailer should always be according to the demand and expectations of the consumers. Like in Japan, retailers have reacted to rapidly ageing population by offering more products that target middle-aged consumers. Departmental stores, which used to cater exclusively to youths and adults, now carry more products such as body odor-suppressing dress shirts for middle-aged men and conservation fashions for middle-aged women"(Verma,2003) As has been pointed out above globalization has touched most asp ects of business and trade and retailing is no exception. "With the globalization of markets and the growth of competition on a global scale, companies are increasingly expanding the geographic scope of their operations, setting up or acquiring companies in other countries, or entering into alliances across national boundaries. At the same time, with the spread of global and regional media, the development of international retailing, and the movement of people, goods, and organizations across national borders, markets are becoming more integrated. As a result, firms need to pay greater attention to coordinating and integrating their marketing strategy across markets". (Douglas & Craig, 1999). The link between international retailing and globalization has been brought about in clarity by the following statement:" Much

Discuss the portrait of al-Hajjaj Essay Example | Topics and Well Written Essays - 750 words

Discuss the portrait of al-Hajjaj - Essay Example Although al-Hajjaj is commonly considered a villain notorious for his relentless brutality, the portrait we obtain from the primary texts is not that simple and transparent, instead, the texts create a complicated image of the province governor illustrated in various situations. Thereby, ambiguities in portrayal can be explained by certain bias in attitude of the texts’ authors towards the governor. Many scholars assert that the commander was an extremely brutal and cruel governor, who caused numerous deaths and imprisonments in the course of his life. This assumption finds its confirmation in the texts, where we see that the commander is believed to be liable for a â€Å"hundred and twenty thousand† executions (Schroeder, p. 229). Many other situations described in the text provide evidence of al-Hajjaj’s bad temper and brutality: after defeating Ibn Zubayr in Mecca, al-Hajjaj is told to have killed and gibbeted him in the street. In a similar way, while coming to Kufa, he immediately executed the old man, who sprang on the corpse of Othman. Furthermore, we see numerous mentions of Hajjaj’s nasty character in the narratives, for instance, that of Ubayd son of Abu Mukhariq, who calls the commander â€Å"a fearsome master† (Schroeder, p.220). However, despite nasty character and brutality, which became his most famous feature, the commander seems to p ossess reason and a pinch of mercy in his nature, as it can be traced in the sources. For instance, as Hajjaj is in need of wise advise concerning the inheritance, he eventually rules according to the fairest of options: he is told to have given â€Å"each heir an equal third† of the inheritance. This fragment was told by al-Sha’bi, whose figure is rather controversial in terms of his relation to the Umayyads. Sha’bi probably supported the rebellion in Kufa, then fled to Khurasan and later returned to the Umayyad court willing to serve in the administration. Here,