Reviewing Retail Stores Service Of The Seven Eleven Malaysia Marketing Essay

Reviewing Retail Stores Service Of The Seven Eleven Malaysia Marketing Essay The main purpose of this report critically reviewing retail stores service of the 7-Eleven Malaysia at last two years and how the main role person respond to those challenges. Concept of 7-Eleven retail stores is, to be best retailer of convenience. 7-Eleven facing two major challenges such as, how factors in the external environment and market forces. The record stores are responding to the challenges in terms of product development an innovation, marketing is being organized in local level and the relationships are developed among consumers. 7-Eleven Malaysia is first franchisor system marketer in Malaysia. 1.0 Objectives: Point out what the challenges faced 7-Eleven retail at last two years. Recommend 7-Eleven retail stores of the Malaysia as best retail marketing among all retails in Malaysia. Ensure in all process 7-Eleven retail shows targets (goals) consumers. Overall of this report only point out challenges faced of the 7-Eleven Malaysia retail at last to years. 2. Overview of the retail 2.01 Retail In April 1984, the first 7-Eleven convenience store in Malaysia was opened in Bukit Bintang Kuala Lumpur pursuant to an Amendment to the Area Service And License Agreement dated 19 April 1983 signed between 7-Eleven, Inc. (USA) (owner of the 7-Eleven branded names and various parties. 7-Eleven focus is in the operation of a chain of conveniences stores and direct selling of consumer durables with installment option schemes. 2.02 7-Eleven product 7-Eleven convenience stores commonly offer a range of grocery and food items including hot food and beverages. In contrast, many of the provision shops and mini markets offer primary grocery items. Also offer services that are usually only available in more specialized store, such as pre-paid mobile phone reload, fax, photocopying services. A selected number of 7-eleven convenience stores also sell automotive supplies and offer access to ATM. These type of products and services provided by 7-Eleven Malaysia. Product: Tobacco product, beverage, confectioneries snack foods, household good, publications, perishables and other foods. Services: Food services and in store services. The numbers of differences increase from year 1984 to year 2010 in product levels. Whichever 7-Eleven stores selling are customers expected product. Need when all shop closed at night because not all shops open 24hours. Price Malaysia 7-Eleven retail currently embarking on a program to franchise a significant proportion of existing 7-Eleven convenience stores. The franchising program will provide 7-Eleven stores with additional income derived mainly from franchising fees and will free up capital for reinvestment in areas. All 7-Eleven stores price level higher then mini market and other retail stores. But customers willing buy for higher price because only 7-Eleven open 24 hours. When the other store closed 7-Eleven open for customer needs. Price differences are RM0.20 to RM1.00. For example: Beverage and snacks normal price between RM1.20 to RM1.40 but in 7-Eleven selling around RM2.00 to RM2.30. However, in price wise 7-Eleven might competitive with other retailers. 2.04 Place 7-Eleven convenience stores are commonly located at high-traffic and easily accessible sites such as along side busy roads, highway rest stops, petrol stations, transportation hubs and shopping centers. This makes it easy and convenient for customer to visit the stores. The 7-Eleven brand names are an established and global brand name that has generated high brand name awareness among consumers. So, 1,127 7-Eleven convenience stores spread throughout to Peninsular and East Malaysia. There is good chance that 7-Eleven stores are located close to most urban customers. Surround Malaysia, 7-Eleven needed when emergency situation for consumers. Easy to purchase food and things whenever client needs. 2.05 Promotion 7-Eleven Malaysia promoted every month such as contest and promote certain products. Pick certain products reduce the price and promote for 1 month or 2 month period. Monthly highlights food and non food parties for promote 7-Eleven among public. 7-Eleven prize certificate is an ideal convenient gift as it is valid at all 7-Eleven Malaysia. 7-Eleven Malaysia visit some handicapped to contribute some foods and non food. Malaysia 7-Eleven retail won number of awarded with a National Franchisee of the Year and Best outlets sales growth categories from YB Dato Tan Lian Hoe, Deputy Minister of Domestic Trade Cooperative and Consumerism. Each month promotes 7-Eleven retails websites like own 7-Eleven websites and Facebook. 7-Eleven retails announce through newsletter as The Star, New Straits Times, See Hua Daily, Oriental Daily, Kosmo and The Sun. 2.06 Process The Retailer Initiative concept, individual 7-Eleven convenience stores prepare a sale fore cast for their goods. Each convenience store has access to 14 weeks of historical sales analysis data to help in preparing the sales fore cast (Appendix- A). Orders for goods are made based on the sales forecast. 7-Eleven stores send their orders for goods to a Business to Business vendor, which is simultaneously notified to 7-Elevens head office and the CDC. The BTB vendor aggregates orders from individual 7-Eleven convenience stores, and places orders to good vendors. A substantial portion of the goods that the group purchases for its 7-Eleven convenience stores are delivered to the groups CDC. In keeping with the flow-through warehouse concept, the CDC acts as a central clearing house that distributes goods from various vendors to individual 7-Eleven convenience stores. Some goods, such as tobacco product, products with short shelf life (such as newspaper and bread) and product that require specialist channels (such as an ice-cream and chocolate) are delivered directly from the vendor to individual 7-Eleven convenience store. The good are received by individual 7-Eleven convenience store, where they are checked to ensure that the order is complete. The goods are then placed on display at the 7-Eleven convenience stores and sold to customers. 2.07 Sales life-cycle 7-Eleven Groups inventory turnover for the year 2009 is 39days. Most of the merchandise are non-perishable with the exception of food and certain health and beauty aids (HABA) products. Such food and certain HABA products are perishable and carry expire dates. Should such products remain unsold or expire and in the event such products are not returnable, the costs of these products would be written off. This will adversely affects the results of the stores. However, 7-Eleven retails has mitigated such risk by having special arrangements with his suppliers where by most unsold or damaged products can be returned to the suppliers at their costs. The costs of these returned products will be set off against the amount owing to the respective suppliers. 3.0 Risk and Challenges 7-Eleven Malaysia faces number of risk and challenges at last two years. Through political, economical and some other retail push some difficulties. However 7-Eleven out from those difficulties become success level. 3.01 Specific Risk 7-Eleven retail affected by political such license risk, competition in the retailing and convenience store industry. Among sales cycle of perishable products return. Security risks and high turnover store operations staff. Finally, 7-Eleven retail recorded low margin among all retail group in Malaysia. 3.02 Employees well train 7-Eleven stores continuously employ and trains staff via its new Employee Training Program and Store Manager Training Program. The training centre is in KL there are also 35 training stores all over Malaysia to ensure the sufficient flow of trained workforce for 7-Eleven outlets new convenience stores. So, 7-Eleven employees know how to impress and serve customers. 3.03 Competition amongst existing retailers Consumers now enjoy a wide choice from spectrum of retail outlets ranging from small private retailers, mini markets, shopping centers to hypermarkets. The entry of foreign retail player into the market has undoubtedly intensified all areas of competition including price, quality, variety and convenience. 7-Eleven retails Group faces competition from various retailers such as 99 Speed mart, Tesco, Carrefour and Giant. Petrol kiosks such as Shell, PETRONAS, and ESSO also have ventured into the operation of convenience stores such as Select, Mesra and Tiger Mart. In terms of operations, 7-Eleven convenience stores have a distinct competitive advantage compared to other retailers because it open 24 hours a day whilst most of the other retailers do not operate on a 24 hours basis. 7-Eleven convenience stores have an advantage over petrol kiosk based convenience stores in terms of location as 7-Eleven convenience stores are not restricted geographically in terms of location where stores may be opened. Petrol kiosks, on the other hand, can only be opened in certain approved locations designated for the purpose. 3.04 Entry of new players 7-Eleven retailers also faces the inherent risk of entry of new player to the convenience change industry in Malaysia, especially established foreign convenience store giants like Circle K, am/pm, Lawson, and Family Mart which are direct competitors of 7-Eleven worldwide. Currently, the aforementioned stores do not have a presence in Malaysia, but their existence in Japan, Taiwan, Hongkong and Thailand are evidence of their interests in the East Asian region. Nonetheless, 7-Eleven convenience stores have been operating in Malaysia for 25 years and have successfully built a strong reputation, thus providing advantages to 7-Eleven retail Malaysia over renew entrants. In addition, 7-Eleven has implemented the market concentration business concept to protect its business by expanding market share and creating a dominant market position to discourage other players from entering the market. 3.05 Security Risk As the 7-Eleven convenience stores operate on a 24 hours basis it is inevitably affected by pilferage, shoplifting theft and robbery. This is a real risk faced by all 24 hours convenience stores. To mitigate such risk, all 7-Eleven convenience stores are filled with closed-circuit television and time delayed safes. In additional, 7-Eleven has taken insurance coverage for theft and robbery. 3.06 Low margins recorded by 7-Eleven However the risk arising from the low margins recorded by the 7-Eleven are mitigated through its efficient cash flow management and usage of trade lines from financial institution to fund its operations. Moving forward, the revenue of the 7-Eleven retail is expected to grow further with the full implementation of its from chaise program. The franchise programs which also aim to provide a sense of ownership to the franchisees, is anticipated to drive revenue and profit of the 7-Eleven retail and B- retail group through increased sales as well as enabling the 7-Eleven group to the free up capital for investment. 4.0 Marketing and distribution channel strategies 4.01 7-Eleven marketing strategies 7-Eleven marketing strategies for the 7-Eleven brand name is to position 7-Eleven as the convenience store of choice. 7-Eleven meet the challenge strives to create strong brand name values to associate shopping at 7-Eleven convenience stores with convenience values and choice. 7-Eleven conduct national advertisement campaigns to promote the 7-Eleven brand name. Advertisements are normally placed on television, radio and in print media such as newspaper and magazines. In addition, 7-Eleven periodically organize events and competitions to encourage customers to shop at 7-Eleven convenience stores. 4.02 Distribution channel Distribution channel strategy for 7- eleven is currently primarily based on direct distribution. 7 Elevens direct distribution strategy is executed through its chain of 7-eleven convenience stores. As at LPO, almost all of the 7-Eleven convenience stores in Malaysia are operated by 7-Eleven and CSSSB, while thirty eight (38) of 7-Eleven stores are operated by franchisees. As part of 7-elevens future plans, has begun to sign up entrepreneurs to operate existing 7-eleven convenience stores on a franchise basis. As at LPO, a total of 142 candidates have paid the deposit and initial franchise fee for the franchise program. In additional, 7-eleven formalized a joint collaboration with Perwira Niaga Malaysia (PERNAMA) in December 2009 to offer at least 100 ex-servicemen resettlement opportunity with job placement at 7-eleven stores within the next two(2) years, with the aim of becoming 7-eleven franchise. 4.03 Place 7-Eleven keep on open new stores wherever 7-eleven dont place. 7- Eleven make new operation system will facilitate to costumers. 7-Eleven will delivery good and branded product. What is consumers expected product will get in 7-Eleven. Will more convenience to consumers. 4.04 Product and Service 7-Eleven is expending food service offering at 7-Eleven convenience stores by offering new premium fresh food and beverage items to customers. 7-Eleven retails plans to work closely with fresh food manufacturers that are located close to 7-Eleven convenience stores to supply freshly prepared food items, including local specialties, for sale at 7-eleven convenience stores. 7-Eleven retails have embarked on a pilot Hot Beverage program which was launched on 19 April 2009. The goal of the Hot Beverage programme is to provide customer with both high quality and freshly brewed specialty coffee at affordable prices, available to customers 24 hours a day, seven days a week. The pilot program was a success, and 7-Eleven expects to roll out the Hot Beverage program to about 100 7-Eleven stores in 2010. 7-Eleven retails efforts to introduce new premium fresh food and beverage items at 7 -eleven convenience stores are ongoing. New items are being progressively introduced at its 7-eleven convenience stores. According to Johansson, J.K (1997), competitor is very important to improve quality of product and service makes more affordable. 5.0 Conclusion 7-Eleven retails of the Malaysia are a basically very outstanding of other retailer because of time wise and service. Since, year 1984 to 1996 growth average 60% only among other retailers. After the year of 1996 7-Eleven retails put some different afford from other retails improved 10% average. 7-Eleven was achieved challenges from difficulties. 7-Eleven growth among other retails in Malaysia and it is in top level. Competitors will continuously open same retails like 7-eleven with different name as well. 7-Eleven retails contest and promotion forward coming year and future. Contribution should forward a year two (2) or three (3) times. This will impressed consumer heart. The future plan may result in 7-Eleven retails facing business and operational risks which may include, inter alia, insufficient cash flow funding capability and inadequate experienced workforce. The mitigate these risks, director will ensure that adequate funding of store growth is available either through internally generated funds and borrowings. 7-Eleven practices stringent selection guideline and review policies before embarking on any decision to open new convenience stores. Additionally, going forward, 7-Eleven retails is not envisaged to record further interest income from its related companies in view that all non- trade debts owing by related companies outside the group have been fully settled.

Colligative Properties Essay

Abstract: Several experiments were performed to observe the colligative properties. This includes the freezing point depression, and osmotic pressure. Two ice baths were made, one with pure water, the other with salt water. The lowest temperature was then record for each bath and compared. The salt water had a lower freezing point than the pure water by 2 degrees which supports the hypothesis that solutions have a lower freezing point than pure water. The second property observed was osmosis pressure. This experiment used a 6 inch piece of dialysis tubing that was filled 2/3 full with light Karo syrup and tied off. Then it was completely submerged in a large glass bowl of room temperature distilled water. The dialysis tubing acts as a semi-permeable barrier and water passed through to inside the tube and over the next several hours, this act caused the tube to swell. Osmosis is where water moves from an area of high concentration to low concentration, therefore causing the tube to swell. The last experiment involved placing an egg in a jar of vinegar. After 24 hours, the shell of the egg completely disintegrated. Then the jar was rinsed and refilled with Karo syrup where the egg was submerged for 48 hours. This allows osmosis to take place where the water inside the egg leaves and moves outside where thereis a lower concentration of water. Thus, making the mass of the egg smaller. This series of experiments takes a closer look at the colligative properties, specifically the freezing point depression and the osmotic pressure. Colligative properties is where the concentration of solute particles in a solution is what is important and not necessarily the chemical identity of the solute. The first part of this experiment focuses on the freezing point depression. The freezing point depression is based on the idea that a solution freezes at a lower temperature than the freezing point of pure  water. Finding the freezing point of a substance allows the molar mass of a substance to be calculated. The second part of this experiment observes the colligative property of osmotic pressure. Osmosis is based on the idea that water will go from an area of high concentration to an area of low concentration. With this information, we can determine the identity of a substance. Purpose: Determine the freezing point of water Find the freezing point of a solution Observe osmotic pressure. Procedures First, an ice water bath was prepared filling a 100ml beaker halfway with cool tap water and adding a pinch of salt and some crushed ice. Then, the temperature was recorded with a thermometer placed in a test tube until a consistent temperature was observed and recorded. Then the test tube was placed in the ice bath. Then, the thermometer was stirred inside the test tube continuously while the temperature was recorded every 30 seconds until the temperature was consistent again for 5 consecutive readings. The same procedure was repeated a second time, though this time with some salt in the test tube. Another ice bath was prepared in a 100ml beaker filling it halfway with distilled water and a pinch of salt. An 1/8 teaspoon of iodized salt with distilled water filled up another test tube. The initial temperature was recorded until a consistent temperature was observed. Then, the test tube was placed in the ice bath, while the thermometer was stirred inside the test tube recording the temperature at 30 second intervals until a consistent temperature was observed. Initially, the temperature of the salt water mixture did not decrease substantially so another 1/8 teaspoon of iodized salt was added. The second property we observed was osmotic pressure. A 6 inch piece of dialysis tubing was placed in room temperature water for 30 minutes to soak. One end of the tubing was sealed off by tying the end in a knot. Then the tubing was filled 2/3 full with light Karo syrup and the other end was tied shut leaving some space to expand. Then the tubing was placed in distilled water over a period of several hours and recorded and observed. The last experiment also observed osmosis. An ordinary large white egg was placed in a quart size mason jar filled half  way with white vinegar and the lid screwed shut. Then, it soaked for 24 hours and was rinsed off with distilled water. The jar was rinsed out as well and refilled half the mason jar with light Karo syrup. The egg was placed back in the jar with the Karo syrup with the lid shutThe egg’s changes were observed and recorded over several days. Temperatures for the Ice Bath experiment: Answers to Lab Questions Part 1 B. The freezing point of the pure water is -2 degrees while the freezing point of the salt solution is -5 degrees. C. The salt solution has a lower freezing point because water is the only thing that freezes, so the salt is left behind. Molecules must enter and leave the solid phase at the same rate. This occurs at a lower temperature for the solution because of the vapor pressure. D. Some practical applications of cognitive properties include salting the roads in the winter. The salt lowers the freezing point of snow/ice, so it takes a lower temperature for roads to freeze over. Antifreeze in a car can be used to lower the freezing temperature and also it can be used to raise the boiling point so cars will not overheat in the summer months. Freeze drying is an example of vapor pressure lowering. The vapor pressure of the surrounding air is lowered, and it causes the surrounding air to take heat from the substance which then freezes which preserves perishable materials. Part 2 A. The dialysis bag is comparable to a cell membrane. It allows water and small particles through, while stopping large particles from passing through. It is different from a cell membrane because a cell membrane uses many processes to transport materials across the membrane including active transport and passive transport, while the dialysis tubing simply uses diffusion. B. The Karo syrup is hypertonic to the egg. Th concentration is higher outside the egg than inside, so the water moves outside of the egg. C. N=MRT 8.34 mmHg osmotic pressure 23.6 degrees Celcius 0.5 L of solution containing 0.302 grams of antibiotic 8.34 mmHg * 1atm/760 mmHG = 0.01097 atm 0.01097 atm = M (0.0821) (23.6 +273 = 296.6 K) M = 0.01097atm/(0.0821*296.6K) M = 0.01097atm/24.35086 M = 4.505X 10-4 moles of antibiotic Moles = molarity X Volume (4.505 X 10-4 moles/L) X (0.5 L) = 2.2525 X 10-4 moles 0.302g/2.2525 X 10-4 moles = 1340g/mole Results/Analysis: The freezing point of the solution was -5 degrees, while the freezing point of the pure water was -3 degrees, This is a 2 degrees difference in the freezing points. This supports the hypothesis that solutions have lower freezing points. The freezing point depression is a colligative property used to calculate the molar mass of a substance. However, It was not possible to calculate the molar mass of our substance because with a home lab kit there was no weighing involved. We were still able to record and determine the freezing point of both distilled water as well as salt water. Given more tools to properly execute the experiment, we would have come out with more accurate result and complete results. For the Karo syrup experiment, after several hours of observing the Karo syrup in the dialysis tubing. The tubing swelled up some, however too much Karo syrup was placed in the bag and there was not much room left to swell. The egg was placed in vinegar and the shell completely disappeared after about 24 hours. Then, when placed in Karo syrup for a 48 hours, the egg’s mass appeared smaller. The water inside the egg moved out into the surrounding solution, therefore making the egg’s mass smaller. Conclusion: The freezing point depression was observed for pure water as well as salt water. The salt water ice bath had a lower freezing point which supports our original hypothesis. Osmotic pressure was observed both in the egg experiment and in the dialysis tubing experiment. The egg lost its water content and the dialysis tubing swelled up. Even though the basic  colligative properties were demonstrated with these experiments, more accurate results would have been obtained in a more controlled environment. Knowing the weight of the salt would have been helpful in determining the molecular mass.

German Ideology Essay Topics Features

German Ideology Essay Topics Features What to Expect From the German Ideology Essay Topics? Someone's morals and values show an individual in true colours. I apparently also want to see order in society rather than equality. Before I can start comparing and contrasting we will need to get a working understanding of all of the political ideology's stated above. On the flip side, the freedom of choice is a significant feature of the conservatism. The participant within this situation is pleased with the simple fact that English is employed as a medium of instruction. The exact same phenomenon occurs, just on various levels. The society that's properly ordered will have large amounts of capital. In most instances, certainly not. The Importance of the German Ideology Essay Topics The ruling ideas are believed to be the universal interest. In this instance, prejudice is acceptable, but innovation isn't acceptable. In the instance of Plessy v. Ferguson the federal courts in addition to the national Supreme Court made judgments which were unprofessional concerning the dilemma of racial segregation. The Chief Justice delivered the verdict according to the terms and conditions of the law and therefore he depicted full wisdom and respect for the identical law. Why Almost Everything You've Learned About the German Ideology Essay Topics Is Wrong By this time, you've gained some insight regarding political ideologies and how they're applied to American government. Liberal governments cannot plan. A number of individuals claim that democracy is the ideal ideology ever. In an effort to take my political ideology alignment, it ought to be imperative to describe just what is entailed in each perspective that's liberalism, conservatism and libertarianism. Not everybody follows all the tenets of a particular ideology. It's also essential to note there are various kinds of conservatism that were exhibited in the society. The dominant ideology is made and shaped by people who have power (for Marx, those who have the method of production). There are various political ideologies which exist upon the world. The cuts to social care have seen only the individuals who can afford to cover care being in a position for care. So, social thought formation doesn't shape revolutionary action it's revolutionary action that results in revolutionary thought. The media can impact our lives tremendously if we believe the things that they need to say. It's real only in the feeling of being what the interested men and women may envisage through their knowledge of the past and the present. Although there are numerous differences the underlying principles of the systems stays the same. It's a financial order free of vision of the future, and no awa reness of the past. From this viewpoint, the social dimension of financial life is deemed unscientific and unworthy of discussion. It's clear from history an important element of Nazism came from the acquiring of support at a neighborhood level. The Little-Known Secrets to the German Ideology Essay Topics Lifesaving drug are not any good if it's unaffordable to taxpaying American citizens. They should make sure they always receive all of the finest in health. Food, shelter and work programs can guarantee that the taxpayers dollars aren't being spent on medications, alcohol and other unnecessary materials. Furthermore, the right to health isn't confined to the right side of being healthy. The government plays an important role in social welfare since they decide about what to spend on like housing and education. While not widely accepted it is employed in a little degree in some countries like in the United States where it's utilised to regulate the economy in a little method to stop monopolies. Social welfare on the opposite hand is given to folks that are seen to be in need and might be seen as those who desire a public support. For that reason, it's clear to me that the economy doesn't shape humans and therefore it doesn't shape history. Fascism sought to eliminate entrepreneurship and the notion of the industry place. In essence it's apparent our ideologies influence our attitudes toward various languages and it's these components that constitute as portion of our identity. Ideology isn't the topic to talk about on a daily basis, but nonetheless, it still remains one of the most controversial troubles. Political ideology is just one of the most regularly u sed concepts in the social sciences, yet has a wide range of meanings.

Debate of Globalization Essay - 825 Words

1. Globalization affects national sovereignty of both developing countries as well as developed countries. By sovereignty, we mean the independence of countries to make decisions and conduct policy in different areas like the economy, corporate and industry related legislation, environmental regulations, politics, etc. From the video, please provide one example each of how globalization infringes on the national sovereignty of, a) a developing country, and, b) a developed country? How, and through which agency/organization/rule, did each of the above infringements occur? Globalization infringes on the national sovereignty of a developing country and a developed country. In a developing country, there is usually suspicion that†¦show more content†¦Please provide two examples from the video of how globalization affected the culture of a country (can be more than one country)? Were the effects in your opinion, good or bad? France - In France, in order to prevent the dilution of their culture, they have prohibited the business use of US terms such as le weekend and le drugstore. They also protect their movie industry. France also went into battle with McDonalds. â€Å"In the battle for France, Jose Bovà ©, the protester who vandalized a McDonalds in 1999 and was then running for president, proved to be no match for Le Big Mac. The first round of the presidential election was held on April 22, and Bovà © finished an embarrassing tenth, garnering barely 1 percent of the total vote. By then, McDonalds had eleven hundred restaurants in France, three hundred more than it had had when Bovà © gave new meaning to the term drive-through. The company was pulling in over a million people per day in France, and annual turnover was growing at twice the rate it was in the United States. 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